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Pizza Hut's crazy new menu lets you order with your mind - Video
Pizza Hut has created a 'subconscious menu' that lets you order your perfect pizza just by looking at a screen
Have you ever been unsure of what to order in a restaurant, and wished someone would just bring you the perfect meal?
A new menu at pizza chain Pizza Hut claims to do just that, by using a computer to figure out what diners really want - even if the customer doesn't think they know.
The Subconscious Menu is a digital menu which features 20 key pizza toppings such as chicken and peppers.
Customers look at the screen, and in just 2.5 seconds, the computer records what ingredients they have been looking at the longest. It then uses an algorithm to identify, from 4896 possible ingredient combinations, the diner’s perfect pizza.
The contraption was built with Tobii Technology, a Swedish company which specialises in eye tracking technology, to promote the new Pizza Hut menu. It took six months of development.
Pizza Hut claims that tests have been 98 per cent successful so far, but that if customers are not pleased with the computer's choice, they can start again.
Kathryn Austin, head of marketing at Pizza Hut, said: "We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world's first Subconscious Menu, a unique way to reinvent the dining experience".
The menu is still in the early trial stages, but a spokesman said it could potentially be rolled out across branches.by Tobii Eye Experience
Source: www.telegraph.co.uk/foodanddrink/fo...-your-mind.html
Edited by giulhia - 3/12/2014, 22:52
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Pizza Hut's crazy new menu lets you order with your mind - Video |
